Think Active Data and Insight March 29, 2024

Data & Insight

By pulling together an array of insight tools/resources, we have made available interactive tools and reports to assist with a wide variety of inquiries.

If you have a specific inquiry please contact us and we will do our best to help you.

West Midlands Data

Organisations across the West Midlands have pledged to take more than 50 actions to help put an end to health inequalities in the region.

A recent report by the West Midlands Combined Authority in conjunction with public health officials, entitled ‘Health of the Region 2020: The regional health impact of Covid-19 on the West Midlands’, found there were entrenched health inequalities in the region, that had been both exposed and exacerbated by the Covid-19 pandemic.

Findings from the report include:
• People living in the WMCA region have a shorter life expectancy than England overall, and spend more of their lives in poor health.

• The rate of premature deaths from preventable causes (such as cardiovascular disease, cancer, liver disease and respiratory disease) is higher than the national average, as is the rate of infant mortality. It is believed these correspond to higher rates of problem drinking, obesity (child and adult) and physical inactivity, as well as lower cancer screening.

• Most areas in the WMCA region have a greater level of socioeconomic deprivation than the national average, with approximately a quarter of children living in low income households. The report concluded that health inequality is linked to wealth inequality.

• The highest rates of COVID-19 related deaths have come in more deprived areas, and neighbourhoods with a greater proportion of residents from Black, Asian, and Minority Ethnic (BAME) communities. A recent PHE report found that those in BAME groups were up to twice as likely to die from Covid-19 than those from the White British ethnic group.

• WMCA to provide training and support to health care professionals so they can refer disabled residents to physical activity as part of the IncludeMe initiative.

• WMCA to work with partners to become a Marmot City-Region and develop a three year action plan to reduce health inequalities.

Population information


Population information – Government information on all schools provided by area

National Data

Active Lives Survey

The Sport England Active Lives Adult Survey focuses on people aged 16 and over. The Active Lives Adult Survey focuses on people aged 16 and over. This survey represents a way of measuring the number of people taking part in sport and physical activity.

Active Lives Survey

Note: The Active People Survey ran from 2005 to 2016, and has now been superseded by the Active Lives Survey.

This site gives you access to data from the Active People Survey; a survey that tracks the number of people taking part in sport and wider physical activity in England

Active Lives Children and Young People Survey

The Sport England Active Lives Children and Young People Survey looks at the activity levels of children aged 5-16. This survey represents a way of measuring the number of people taking part in sport and physical activity.

The second annual Active Lives Children and Young People Survey looks at participation figures and attitudes towards activity.

Sport England Guide to Research

The Value of Sport

This release presents the economic value of the UK’s Sport sector for 2012 to 2016. The Sports economy is presented in terms of gross value added (GVA) and employment.