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Case Study:

This girl can

This Girl Can celebrates active women who are doing their thing no matter how they do it, how they look or even how sweaty they get.

Launched in 2015, the campaign has successfully persuaded nearly 4 million women to take action – but our work isn’t done yet.

Women come in all shapes and sizes with all abilities and from all backgrounds. Some of us are expert sportswomen, some of us are a bit rubbish. It doesn’t matter. We’re just happy that you’re getting active. And if you’re still not sure that you can, we’re here to help you to figure out the way of getting active that’s right for you.

Our research shows that many women are put off taking part in physical activity due to a fear of judgement – this might be about the way the look when they exercise, that they’re not good enough to join in or they should be spending more time on their families, studies or other priorities.

This Girl Can seeks to tell the real stories of women who get active or play sport in the way that’s right for them using images that show what activity really looks like in all its sweaty, jiggly glory. We never judge and we don’t care what other people think.


How can you get involved?

Supporter hub

We want anyone who shares our aspirations and values to use the This Girl Can brand mark and assets. That’s why we created loads of ready to use brand assets, which you can access through our SUPPORTER HUB.

Create your own posters

We also launched a MOBILE SITE, so you can create your own This Girl Can posters straight from your phone. We’d love to see you sharing these posters on social media using #ThisGirlCan to join the conversation and help to encourage and inspire more women to get active.

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