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Case Study:

It takes balls to talk

‘It takes balls to talk’ is a campaign which uses sporting themes to encourage people, particularly men, to talk about how they feel.

Mental health issues can affect anyone and can be caused by a number of factors, including bereavement, unemployment, finance and debt issues, family and relationship problems, social isolation, low self-esteem, drug and alcohol issues and many other personal factors.


Why did they focus on men?

  • Suicide is the biggest cause of death in men under the age of 45
  • Over three quarters of people who kill themselves are male
  • 5% of men in the UK are suffering from one of the common mental health disorders, for example, anxiety or depression
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