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Case Study:

Dementia action week

Dementia Action Week is Alzheimer’s Society’s biggest and longest running awareness campaign. Each year, they work with individuals and organisations across the UK to encourage people to ‘act on dementia’.


What is the Dementia Action Week?

Dementia Action Week encourages people who are concerned that they or someone they know may be experiencing dementia symptoms to seek further help. They provide information on memory loss, advice on talking to the GP, and ways to cope with memory loss.

In 2022, they saw a 43% average increase in calls to their Dementia Connect support line from those seeking information and support.

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