• An image of children running outside on a rainy day

    Our mission

Actively making a difference

We believe passionately in the power and impact of sport and physical activity to transform lives and to keep people living well. We achieve this by working closely and collaboratively with our partners to give people of all ages, abilities and backgrounds the opportunities, confidence to get active with people and at places that they enjoy.

Our commitment to equality, diversity and inclusion is not merely a statement; we genuinely believe that it underpins our vision and it is with determination that we commit to our learning and improvement in this area and our positive impact. 

We commit to: 
 1. Encourage equality, diversity, and inclusion in the workplace because it is good practice and makes business sense.

2. Create a working environment free of bullying, harassment, victimisation, and unlawful discrimination, promoting dignity and respect for all, and where individual differences and the contributions of all the team are recognised and valued.

3. Develop and support all colleagues about their rights and responsibilities under the equality, diversity, and inclusion policy. Responsibilities include all colleagues conducting themselves to help the organisation provide equal opportunities in employment, and prevent bullying, harassment, victimisation, and unlawful discrimination.

4. Take seriously complaints of bullying, agressions, harassment, victimisation and unlawful discrimination by fellow employees, customers, suppliers, visitors, the public and any others during Think Active’s business activities.

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Think Active Strategy

#WeThinkActive

#WeThinkActive is our strategy and it is what we believe in. To download our strategy one sider click here

Through the power and potential of sport of physical activity, we create the means and inspiration for everyone to get moving and lead healthier and more prosperous lives. We’re here as the limitless source of positive energy that drives everyone forward.

Using sport and physical activity we’re here to support people who face the greatest inequalities every day. Those who are the least active and whose physical and mental health would benefit the most from being more active or from being part of a social sport or activity group.

Find out more about our Governance here

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An image of several woman during a swimming class

How we’re doing it

Through the power and potential of sport of physical activity, we create the means and inspiration for everyone to get moving and lead healthier and more prosperous lives. We’re here as the limitless source of positive energy that drives everyone forward.

Using sport and physical activity we’re here to support people who face the greatest inequalities every day. Those who are the least active and whose physical and mental health would benefit the most from being more active or from being part of a social sport or activity group.

Consciously making a difference

As a charity and a Sport England System Partner we are conscious of ensuring best value and maximising the funding that we receive so that we truly make a difference to the people and places we serve.  We are residents at 1 Mill Street, a co-working space with a number of startups, charities and small businesses. The ethos is a charitable and philanthropic one and we have accessed a community of similar minded people from a range of sectors based in a community that we serve.  Check out our Environmentally Friendly and Climate Conscious page for more about how we are consciously making a difference. 

Our goals

Engage people with complex lives
Keep people living well
Together we will thrive
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Where and how

  • Creating active societies

    We are shifting attitudes of influencers towards sport and physical activity. Plus we’ll create welcoming and resilient clubs, groups and places to inspire inactive people to get active.

  • Active Places

    Helping people get active with thriving clubs, groups and organisations. We advocate active travel for commuting and leisure – helping people get active in local places and spaces.

  • Health

    Embedding and influencing physical activity in health & social care. Our team advocate and evidence the positive affects sport and physical activity has on our bodies and mind.

  • Active Systems

    Together we create and strengthen governance, policy and resource enablers. We ensure sport and physical activity is embedded in local plans with a strong, compelling voice.

  • Maximising Investment into Sport and Physical Activity

    We grow Think Active by maximising investment into the charity and sport and physical activity sector in Coventry, Solihull & Warwickshire. Plus we seek all chances to increase our capability, reach and impact.

  • Confident, Capable, Inspirational people

    We develop confident volunteers and coaches to get behind the benefit of sport and physical activity. Giving local people the ability to lead others, especially those who face barriers.

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