Apply for funding

Live Longer Better Funding

Grants of up to £2,000 for project’s aimed at providing opportunities to enable people to be active to keep people living well and encourage active ageing.   

Application deadline Extended: 5th January 2024.  The link to apply is at the bottom of this page.

An image of a male and female doing light exercises and stretches outside

Please read the guidance below carefully before applying


The objective of the fund

‘Making it easy and attractive for people to exercise throughout their lives is one of the most effective ways of maintaining independence into older age’ Professor Chris Whitty, Annual Report 2023: Health in An Ageing Society.

The Live Longer Better Fund is aimed at providing opportunities to enable people to be active over the winter months, help people to keep living well and encourage active ageing.

The fund is aimed at groups and organisations that can support people to be active within their own community including warm hubs, community organisations and sports clubs.

We are looking for projects that can incorporate physical activity into existing provision or into existing community spaces.

The ageing population within Warwickshire and Solihull is growing and whilst people are living longer, they are not necessarily living well for longer too. According to the Active Lives Survey the 75-84 age group has the highest inactivity level across Coventry, Solihull and Warwickshire.

69% of people living with long-term health conditions would like to be more active AND 66% say it would help manage or improve their condition, with improved mood and wellbeing seen as the biggest benefit!

Alongside the funding, there will be training opportunities available through Live Longer Better for both groups volunteers and participants.



Who can benefit from the fund?

Priority Audiences

Projects should be aimed at inactive people living in Coventry, Solihull and/or Warwickshire and should prioritise one or more of the following:

  • Older People
  • People with long term health conditions
  • Disabled People
  • Lower socio-economic groups
  • Culturally diverse communities

We are interested in working with other groups, but will need to understand your needs and the details of the project.


How much will the award be?

This fund is open to applications up to £2,000.

You are still eligible if you have already applied for other funds from Think Active and/or Sport England however, you must be able to demonstrate how your project is different too or builds upon any previous Think Active/Sport England funding you have received previously.


When does the project need to be delivered?

Projects are to be delivered from now up until end of December 2024 with any monitoring and evaluation completed before April 2025.


Who can apply?

Your organisation can apply if you are a:

• Formally constituted club, association, charity, or trust

• Informal club or group without a constitution – you will be required to become constituted or identify another organisation who would be able to hold the funds on your behalf,  before any funds can be awarded .  Think Active (or one of your partners) can support you with this.

• Registered Community Amateur Sports Club CASC

• Registered Charity including Charitable Incorporated Organisation (CIO)

• Local Authority – you will need to be able to demonstrate why the local authority is best placed to deliver the activity rather than a community organisation.

• Limited company not for profit including a Community Interest Company (CIC) – Organisations should have three unrelated Board/Committee members and be non-for-profit and limited by guarantee, without share capital and without persons of significant control

We particularly welcome applications from community groups and organisations who work with the groups we are trying to target, even if you have never delivered a sport, physical activity, or exercise project before. We would be happy to help support you with your application.


What can the grant pay for?

Any activities which encourage people to be active will be considered. This can range from traditional sports through to lower intensity exercise. We welcome new or innovative ideas which are based on the needs of your community.

Examples of the type of items the grant can be used to fund are as follows. This is not an exhaustive list and what we fund may vary depending on the organisation and project:

• Equipment Hire / Purchase

• Coaches Fees / Expenses

• Hire of Facilities

• Promotion / Publicity

• Staff Costs / Volunteer expenses

• Transport / Travel

• Insurance

• Workforce qualification / training


What we can’t fund?

We can’t fund the following:

• Capital works, football goals or cricket nets which can’t be moved easily

• Items which only benefit an individual

• Projects that take place or incur costs before the date of the offer letter. This includes any form of deposits and costs associated in submitting the application

• Projects involving travel to another country

• Sponsorship, endowments or loan repayments

• Activities promoting religious or political beliefs

• Activities for children aged under 5


What happens once you have applied?

The Closing Date for applications is 5th January 2024.

Someone from the team may be in touch to discuss your application with you, and ask for any additional information that may be required to process your application.

We will also gain feedback on your application from local partners for example your National Governing Body or Local Authority.

The project will go to a Think Active panel for consideration.


If you’d like to talk about your application or have any questions, please contact Think Active either via email or call 01926 754028.

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